Geoff Ayling, in his superb book, "Rapid Response Advertising," provides wannabe guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I have a feeling that these fifty will get your creative juices flowing. People make purchases for these, among many reasons:
1. To make more money – even though it can’t buy happiness
2. To become more comfortable, even a bit more
3. To attract praise – because almost everybody loves it
4. To increase enjoyment – of life, of business, of virtually anything
5. To possess things of beauty – because they nourish the soul
6. To avoid criticism – which nobody wants
7. To make their work easier – a constant need to many people
8. To speed up their work – because people know that time is precious
9. To keep up with the Joneses – there are Joneses in everybody’s lives
10. To feel opulent – a rare, but valid reason to make a purchase
11. To look younger – due to the reverence placed upon youthfulness
12. To become more efficient – because efficiency saves time
13. To buy friendship – I didn’t know it’s for sale, but it often is
14. To avoid effort – because nobody loves to work too hard
15. To escape or avoid pain – which is an easy path to making a sale
16. To protect their possessions – because they worked hard to get them
17. To be in style – because few people enjoy being out of style
18. To avoid trouble – because trouble is never a joy
19. To access opportunities – because they open the doors to good things
20. To express love – one of the noblest reasons to make any purchase
21. To be entertained – because entertainment is usually fun
22. To be organized – because order makes lives simpler
23. To feel safe – because security is a basic human need
24. To conserve energy – their own or their planet’s sources of energy
25. To be accepted – because that means security as well as love
26. To save time -- because they know time is more valuable than money
27. To become more fit and healthy -- seems to me that’s an easy sale
28. To attract the opposite sex – never undermine the power of love
29. To protect their family – tapping into another basic human need
30. To emulate others – because the world is teeming with role models
31. To protect their reputation – because they worked hard to build it
32. To feel superior – which is why status symbols are sought after
33. To be trendy – because they know their friends will notice
34. To be excited – because people need excitement in a humdrum life
35. To communicate better -- because they want to be understood
36. To preserve the environment – giving rise to cause-related marketing
37. To satisfy an impulse – a basic reason behind a multitude of purchases
38. To save money – the most important reason to 14% of the population
39. To be cleaner – because unclean often goes with unhealthy and unloved
40. To be popular – because inclusion beats exclusion every time
41. To gratify curiosity -- it killed the cat but motivates the sale
42. To satisfy their appetite – because hunger is not a good thing
43. To be individual – because all of us are, and some of us need assurance
44. To escape stress – need I explain?
45. To gain convenience – because simplicity makes life easier
46. To be informed – because it’s no joy to be perceived as ignorant
47. To give to others – another way you can nourish your soul
48. To feel younger – because that equates with vitality and energy
49. To pursue a hobby – because all work and no play etc. etc. etc.
50. To leave a legacy – because that’s a way to live forever
After 3G: Explosion of mobile advertisements
Is ıt hard to measure effectiveness, target consumers, size and so on via custom advertisement channels but mobile advertiment channel does.
After the enhancements in mobile techonology many firms would have (at least expected to have ) great advantageous to reach targeted consumer groups. In the countries in which 3G tech. exist , Mobile Ads. are well spreat due to lack of crucial components of advertisement market ecosystem like Mobile Ads. agencies, small size of consumer watching mobile video and at last but most importantly creative ideas and visions on the issue.
As to remember in sequnce: Newpapers, radio, TV, internet and the soon mobile phones the new born channel in advertiment :)
Why one buy I-phone?
For becoming distinguished, feeling precious, using various technical features, being fan of Apple, a good salesman's presentation talent, as a present for an acquinted, need of new handset?
Customer decision and feelings results in the I-phone sell. But no one can know the most impressive reason.
Regardless of the above reasons, there is one fact: a purchased phone at a great price.
This is a success of Apple, maybe in other words it is a result of continuous failure of other "standart phone" producers. Who knows?..
As a result the got bored customer has bought I-phone -maybe-duty the lack of original-eye catching designs.
So the success of I-phone stems from customer-company-environment triangle, not only one or two but three of them together.
Customer decision and feelings results in the I-phone sell. But no one can know the most impressive reason.
Regardless of the above reasons, there is one fact: a purchased phone at a great price.
This is a success of Apple, maybe in other words it is a result of continuous failure of other "standart phone" producers. Who knows?..
As a result the got bored customer has bought I-phone -maybe-duty the lack of original-eye catching designs.
So the success of I-phone stems from customer-company-environment triangle, not only one or two but three of them together.
Image Maker Advertisement Philosophy
Most advertisements are rationalized by "Image Maker" idiology and all know that it is a good think and can not be measured. Untill the budget reaches its limits, image maker advertisement continues and very after budget limiations, then sales incremental advertisements become popular.
Infact there are some ways to measure the performanc of image maker advertisemens with quantitative and qualitative researches but still those researhes are costly. Hence image maker advertisements are never measured. And as they are never measured, they will never run out..
Infact there are some ways to measure the performanc of image maker advertisemens with quantitative and qualitative researches but still those researhes are costly. Hence image maker advertisements are never measured. And as they are never measured, they will never run out..
Functionality or attractiveness
How consumer decides while buying a product. Looks for functinality or attractiveness?
Of course, the decission changes according to the product. But it is sure that functionality increases enginering work, while attractiveness increases marketing.
Good Examples of Guerilla Marketing
Sweden train company targeting airplane companies' customers while they are landing on airport. Below picture has been taken from window of plane.
An attractive advertisement from bird fodder producer, Friskies. Using birds as a part of the advertisement.
Creatively designed advertisement of Saatchi&Saatchi for Folgers Coffee. Impossiple to glance at while passing..
Some Demographic about Social Networking Sites
Young and from low income group people prefers social networking sites regardless of their education, gender and race.
Below graph shows popularities of social networking sites in different countries:
Do you prefer 7 - 24 online in the future !
It sounds crazy and scarey but if the same trend goes on it seems quite possible.
Below graph shows the number of hours spent online per week from 2000 to 2007.
In some countries the stitoation is even worser than others..Chinese people spend almost half of their lesiure time online.
Some companies do not have even an adequate website yet. It seems in the future, beside web sites, they will vitally need well designed online shops.
Below graph shows the number of hours spent online per week from 2000 to 2007.
In some countries the stitoation is even worser than others..Chinese people spend almost half of their lesiure time online.
Some companies do not have even an adequate website yet. It seems in the future, beside web sites, they will vitally need well designed online shops.
3D and static Advertisement
Newspaper ads are 2d and static, TV ads are 2d and live and the below ones are 3D and Static.
Maybe one day we can see 3D and live advertisements except from out door adversitisement acitivities!!
Maybe one day we can see 3D and live advertisements except from out door adversitisement acitivities!!
150 milion people using Mobile Banking!!
The number of mobile phone subscribers that use their phones for mobile banking transactions will exceed 150m globally by 2011, according to a new study by Juniper Research.
Far East is the leading in numbers, but that growing numbers of mobile banking services are being offered in North America and Western Europe.
Bank branches has been seen as vital up to now. But as online and mobile banking developed, their necessity decreases..
Maybe one day we won't need any cash no more ..
Far East is the leading in numbers, but that growing numbers of mobile banking services are being offered in North America and Western Europe.
Bank branches has been seen as vital up to now. But as online and mobile banking developed, their necessity decreases..
Maybe one day we won't need any cash no more ..
Ironic, idiotic etc..
When a company is growing rapidly (because of any reason), managers decides to hire much more employees. In vice versa, they fire..
Isn't it ironic, while they need much more people for marketing their product, they fire.. This can stem from the only reason that they do not believe in their workers. They think that whatever they do, thy wouldn't be able to market(sell) much more.
I really wonder: if one ask them why they hire while growing? Is the answer is to market(sell) more ? If yes, then why they fire in the vice versa case, if not how such idiots can be "manager"??
Isn't it ironic, while they need much more people for marketing their product, they fire.. This can stem from the only reason that they do not believe in their workers. They think that whatever they do, thy wouldn't be able to market(sell) much more.
I really wonder: if one ask them why they hire while growing? Is the answer is to market(sell) more ? If yes, then why they fire in the vice versa case, if not how such idiots can be "manager"??
Subscribe to:
Posts (Atom)
