ideal marketing: February 2009

Why one buy I-phone?

For becoming distinguished, feeling precious, using various technical features, being fan of Apple, a good salesman's presentation talent, as a present for an acquinted, need of new handset?
Customer decision and feelings results in the I-phone sell. But no one can know the most impressive reason.

Regardless of the above reasons, there is one fact: a purchased phone at a great price.

This is a success of Apple, maybe in other words it is a result of continuous failure of other "standart phone" producers. Who knows?..

As a result the got bored customer has bought I-phone -maybe-duty the lack of original-eye catching designs.

So the success of I-phone stems from customer-company-environment triangle, not only one or two but three of them together.

Image Maker Advertisement Philosophy

Most advertisements are rationalized by "Image Maker" idiology and all know that it is a good think and can not be measured. Untill the budget reaches its limits, image maker advertisement continues and very after budget limiations, then sales incremental advertisements become popular.

Infact there are some ways to measure the performanc of image maker advertisemens with quantitative and qualitative researches but still those researhes are costly. Hence image maker advertisements are never measured. And as they are never measured, they will never run out..

Functionality or attractiveness

How consumer decides while buying a product. Looks for functinality or attractiveness?

Of course, the decission changes according to the product. But it is sure that functionality increases enginering work, while attractiveness increases marketing.