Not just a SMS, but a promotion tool

We are all accustomed to slogan :"Join new year lottery, win up to 10 Mio $" .Below, this scenario is used for revenue increase in telco Via SMS..

WHAT: A new breed of mass one-to-one SMS promotions generating unprecedented consumer involvement and extraordinary mobile operator revenues across Europe

WHY: Create buzz and word of mouth phenomena around the brand, reinforcing its values
Highly profitable initiative – with considerable revenues and strong ROI – with a low and controlled risk. Customer base participation can be as high as 35% and campaign ARPU as high as €30 in less than 3 months.
An Opportunity for operators to launch a ‘huge’ concept that will generate outstanding results

WHEN: The SMS Promotion is most effective if build around special occasions for the operators (e.g. anniversary, reaching a certain plateau of customers)

HOW: These results are made possible through the application of mobile specific CRM strategy and technology that maximizes participation, consumer experience and ROI

An example:
» For 3 months (100 days) subscribers can participate by sending a SMS to a specific short code.
» Every SMS earns you 20 points
» Each point is the equivalent of one ticket/lot for the prize draws
» One SMS gets you listed for all prize draws
» Points collected are carried along throughout the promotion. Every time you play, you enter the draws with all your previous points

Different ways can be used to push the costomer:
» 1 in 10 messages wins bonus points, 2x, 3x, .., Time window,Thresholds, Surprise draw, Viral,, Most messages win, Teaser gift, Inactive push, Fanatic boost, One in X wins, Winners list, Phone number

Why it works?

• Direct approach : Sending prompt messages to million users
• High-response medium: SMS Mktg. typically yields response rates around
  10-20%; if targeted, 30%-50%,
• Attractive proposition: Mass-appeal, high value prizes,
• Easy participation: Simply send an empty SMS to participate,

Benefits:

*Instant Revenue: Boost value-added services revenues and traffic

*Long term revenue: VAS adoption Convert users to new services Client acquisition it is crucial to position oneself as the most attractive offer,
*Client retention/Loyalty: Reward, Engage and Surprise the operator customers ,The operator brand ‘top of mind’
*Enticement Make subscribers from other networks feel they are missing out